The people behind Throughline
Built by two communications experts.
Throughline brings together research-informed storytelling methodology and decades of real-world corporate communication experience.
The methodology
Sophie Scott OAM
Award-winning journalist · Neuroscience communicator · Adjunct Professor
Sophie Scott is a multi-award-winning journalist and health reporter who has spent more than twenty years translating complex evidence into stories that move people to act. She received the Order of Australia (OAM) for her services to broadcast journalism and community health.
As the former national medical reporter for the ABC, Sophie learned firsthand that the gap between evidence and action is almost always a communication problem, leading her to develop the framework at the heart of Throughline.
The strategy
Phil Carey
Founder, Cornerstone Media · Communication strategist · 40+ years in media
Phil Carey is a communication strategist with more than forty years of professional experience spanning journalism, broadcasting, corporate communication, and executive advisory. He founded Cornerstone Media in 1993.
Through Cornerstone Media, Phil has worked with many of Australia's leading organisations on leadership communication, executive speech preparation, and high-stakes messaging. He is the author of The Curiosity Advantage (2026).
Together
Sophie brings the evidence base and a methodology refined across twenty years of media and public health communication. Phil brings the strategic and commercial layer. Together, they have built something that reflects both the science and the real world.